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Our Sponsorship Approach

Our approach and process is this

We are available for consult to help provide marketing solutions to you or in support of your client’s needs. This means that we want to know about your marketing objectives, strategies and brand positioning so that we are truly on your team of solution providers. We care about your experience during our events and your results.

We seek partners and provide dominance in sponsorship categories. Our philosophy is minimum clutter and maximum exposure for your partnership dollar. We deliver this by having fewer quality sponsors, behind tailored and targeted activation on site and in the communities where our properties exist.

We have an extensive marketing plan that includes advertising in local, regional, and national publications, Internet, as well as TV and radio.

The Black Expo tremendous popularity and high visibility creates the perfect hook for increasing consumer sales, as well as offering incentives to retailers and distributors, enhancing a corporation’s image and giving a community profile to a nationally marketed brand.

We continually look for ways to improve ROI for our partners. We routinely measure consumer interest in our events and who our guests are demographically by event and what brings them to our shows.

This strength our organization has enabled us to have some of the longest running events attended by a loyal consumer base.

Contact any member of our team for more Black Expo sponsorship information.

Black Expo operates under Black Pages International’s non-profit status whose mission is to educate, enlighten and empower the community.

Building Partnerships

Beyond exhibit space, banners and logos, there’s creating the experience. Partnership opportunities involves participating in the creation of a complete, active and activating visitor experience designed to maximize your exposure to key markets. Whether visitors interact with your product, take away samples or meet with you face to face, your sponsorship opportunity will be custom crafted to meet your specific objectives.

Sponsor Details

Demographics

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Audience

  • 35% are between 55-75
  • 45% are between 40-54
  • 20% are between 25-39
  • 58% Female
  • 65% African-American

Income & Education

  • 30% household income of $125,000+
  • 28% household income between $35,000 – $50,000
  • 44% own their own homes
  • 95% own at least one credit card
  • 90% attended college

Employment

  • 27% Sales
  • 23% Professional
  • 17% Management
  • 16% Service
  • 11% Production
  • 6% Construction